Advertising In Lebanon
An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent from the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the clients products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Typical ad agency clients include businesses and corporations,non-profit organizations and private agencies. Agencies may be hired to produce television commercials, radio commercials, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign.
Globalization of advertising originates in earlier days of the twentieth century. American advertising agencies began as the process of opening overseas offices before the two World Wars and accelerated their globalization throughout the latter part of the twentieth century.
McCann Erickson, an agency established in New York City in 1902, opened its first European offices by 1927. It was followed up with offices opening in South America in 1935 and in Australia in 1959.
Companies such as J. Walter Thompson adopted a strategy to expand in order to provide the advertising services wherever clients operated.
In the 1960s and 1970s, English agencies began to realize the overseas opportunities associated with globalization. Expanding overseas gives potential to wider markets. Saatchi & Saatchi, perhaps one of the most iconic English agencies was founded in 1970 and rapidly developed a global network of offices on the back of relationships with clients such as British Airways and Toyota.
All advertising agencies are called that because they are acting as agents for their principals which were the media. They were then, and are now, paid by the media to sell advertising space to clients. Originally, in the 18th century, and the first half of the 19th, advertising agencies made all of their income from commissions paid by the media for selling space to the client
although it is still the case that the majority of their income comes from the media, in the middle of the 19th century, agencies began to offer additional services which they sold directly to the client. Services such as writing the text of the advertisement.
The economy of Lebanon is a developing economy, with a private sector that contributes to 75% of aggregate demand and a large banking sector that supports this demand. The IMF forecast a growth of 7% for Lebanons real GDP in 2010 and 2011 following 9% growth in 2009 and 8.5% in 2008. It has the 54th richest GDP per capita in the world, and it was forecasted that Lebanons GDP per capita would reach $20,000 by 2015, making it one of the strongest economies in the region. However, the Lebanese economy was badly affected by the Syrian civil war. The institute of international finance forecasted GDP growth of only 0.7% for 2013. Lebanon also suffers from a very high degree of public debt, the third-highest in the world in terms of the ratio of debt-to-GDP. As a consequence, interest payments consumed 48% of government revenues in 2016, thus limiting the government’s ability to make needed investments in infrastructure and other public goods.
The major industrial sectors include metal products, banking, agriculture, chemicals, and transport equipment. Lebanon has a competitive and free market regime and a strong laissez-faire commercial tradition. The Lebanese economy is service-oriented; main growth sectors include banking and tourism. There are no restrictions on foreign exchange or capital movement.
Lebanon has a competitive and free market regime and a strong laissez-faire commercial tradition. The Lebanese economy is service-oriented; main growth sectors include banking and tourism. There are no restrictions on foreign exchange or capital movement, and bank secrecy is strictly enforced. Lebanon has recently adopted a law to combat money laundering. There are practically no restrictions on foreign investment. There are no country-specific U.S. trade sanctions against Lebanon.
Lebanon is a country in Asia and it is located in the western part of the Asian continent. Lebanon shares borders with just two countries Israel and Syria. The capital of Lebanon is Beirut and the official language of Lebanon is Arabic but many Lebanese also speaks French and English. As a matter of fact, English is rapidly becoming the first choice language that is used for business interactions in Lebanon.
The Lebanese economy revolves around Agriculture, Tourism, Commerce, and Banking.
Beirut the capital city of Lebanon has a very rich and robust nightlife hence attracting tourists who are heading towards the Middle East on vacation. It is important to note that Lebanon is ranked as 10th best country in terms of quality education and the 4th best country for math and science education in the world.
Lebanon is famous for its exquisite beauty, diversity, glamour, European flavor, and hospitable people. Its rich culture and history have placed it on the 'must see' list of every world traveler. Lebanese cities are among the most famous names in ancient history and majestic ruins still stand today as a testimony to the greatness of people who lived in this land.
The nature of Lebanon makes it the only country in the Arab world that embraces four seasons yearly. No matter what the season, there is always something special to enjoy. In the winter season, ski resorts offer tourists slopes that are comparable to even the best resorts in Europe. In the summer, international festivals all over the country in Baalbek, Byblos, Beiteddine, Batroun, and Jounieh bring together Lebanese and foreign artists to perform in stunning archaeological and historical sites. These events have given Lebanon an enviable place on the cultural map of the Middle East.
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